The famous Australian Made, Australian Grown logo celebrated its 20th anniversary in late 2006. It was designed by internationally renowned designer Ken Cato in 1986 and has since then become the most recognised and trusted country of origin symbol for Australia with 98% of Australian consumers instantly recognising it and 86% trusting it over any other country of origin identifier.

The logo is used by more than 1,200 businesses, featuring it proudly on some 9,500 products sold here in Australia and in export markets around the world. Demand for the logo has never been stronger with the number of products carrying the logo increasing at a record rate and consumers nominating the logo as the most used symbol to identify Australian products and produce.

Only products registered with the Campaign and meeting the criteria set out in the Code of Conduct may carry the logo.

For a product to qualify to use the logo with the descriptor Australian Made, it must be:

• “substantially transformed" in Australia [i.e. the final manufacturing process must take place here], and
• 50% or more of the cost of production must be incurred in Australia.

For a product to qualify to use the logo with the descriptor Product of Australia, it must meet the following criteria:

• all significant components or ingredients must originate from Australia, and 
• all, or virtually all, of the production processes must take place in Australia.

For a product to qualify to use the logo with the unqualified descriptor Australian Grown, it must meet the following criteria:

• Each significant ingredient has to be grown in Australia, and
• All or virtually all of processes involved in production of the good must occur in Australia. 

For a product to qualify to use the logo with the qualified descriptor Australian Grown [plus name of ingredient/s], e.g. "Australian Grown Peas and Carrots", it must meet the following criteria:

• 50 per cent or more of the cost of manufacturing and producing the good must be attributable to production or manufacturing processes that occurred in Australia; and
• 90 per cent or more of the total ingoing weight of the good must consist of ingredients or components which have been grown in Australia and/or water harvested in Australia; and
• 50 per cent or more of the total ingoing weight of the good must consist of the ingredients, components or category of ingredients or components specified as “Australian Grown”; and 
• 100 per cent of each ingredient, component or category of ingredients or components specified as “Australian grown” must have been grown in Australia; and 
• the ingredients or components specified as “Australian grown” must not have been exported from Australia and re-imported 

To learn more about criteria for products carrying the words ‘Australian Made’ and ‘Product of Australia’, please click here.

Businesses registering products must sign a statutory declaration and agree to being subjected to independent audits. Random audits are carried out annually.

The licence fee is based 0.1% of the budgeted annual sales turnover for registered products, with the minimum fee being $250 (plus GST) and the maximum fee being $20,000 (plus GST).